What boundary coaching costs, how long it takes, what it actually is — answered without the marketing.
Free to start. Fortify's self-guided path costs $0 — you get daily check-ins, the full script library, and trigger tracking without paying a cent.
When you're ready for more, the three-tier pricing page lays it out plainly: self-guided (free), group cohort, and 1:1 with a human coach. No hidden fees, no contracts. You can cancel anytime and keep access until the end of the billing period.
About five minutes a day for the core check-in — a single question lands in your inbox at the time you choose, and you reply when it suits you. There's no scheduled class, no hour-long session to block off.
Beyond that, Fortify meets you where the boundary is being tested: pull up the coach at 11pm the night before a hard conversation, generate a script in under a minute, or log a win the moment it happens. The tool flexes around your week, not the other way around.
Boundary coaching is a structured practice for recognizing the moments you overextend, and having language ready for the moment you don't. It's not abstract self-help — it's the difference between realizing on Sunday night that you said yes again, and saying no cleanly on Saturday morning.
Fortify combines three concrete pieces: word-for-word scripts for the most common situations, a recurring trigger log so you can see the patterns you keep folding on, and a 24/7 AI coach that helps you script new ones as they come up. Everything ties back to an evidence-based framework that prioritizes small, repeated wins over dramatic declarations.
Therapy is the right place to untangle the history that made people-pleasing feel safe in the first place. Fortify is the right place to handle the moment the boundary is being tested — the unanswered text, the last-minute ask, the third "just one more thing" this week.
Fortify is an AI coaching tool, not a substitute for licensed therapy. If you're in crisis, please contact Crisis Text Line or call 988.
Most members notice the first shift inside two weeks: they catch themselves mid-yes and pause, they have the words ready for a conversation that used to floor them, and they stop replaying the moment after. The trigger log makes those shifts visible — you watch your defaults change, not just feel them.
The longer arc is grounded in the same four-step framework our stop-people-pleasing article walks through: name the pattern, script the moment, log the trigger, repeat. It's not a transformation in a weekend. It's a quieter, more durable shift over weeks — the kind that holds when you're tired, when the guilt hits, and the second time someone tests the same boundary.